We help in enabling digital transformation from drug discovery to market by empowering physicians and customers with right information and insights for informed decision making.
The awareness in consumers have increased, thanks to the interplay between factors like the internet, better modes of communication, advanced technology, and international mobility. The consumers are now empowered enough to shed their conventional role in health care management, and actively participate in decision making. These empowered consumers are not alone; they connect with like-minded people, share their emotions and experience, and voice their opinions through social media networking. The social media sites such as Facebook, Twitter, LinkedIn, YouTube, blogs, social bookmarking sites and others can help get your healthcare and medical website noticed and can deliver more revenues to your company.
IMC helps in strategizing social media communication strategy for your business which will help to work proactively on the consumer feedback and comments.
- We can help your company blog with increased traffic, and help turn readers into sales or leads.
- We can help your company in Twitter communication by engaging your audience and starting a conversation with them.
- We focus on offering right communication strategy that turn out results and drive traffic, sales, and revenue for your business.
Search Engine Optimization (SEO)
Right content, usage of appropriate search terms, keywords and indexing are the mantra for building quality traffic to your website. Search Engine engineers are constantly working to improve websites indexing and search engine spiders are constantly looking for good content feed. We specialize in writing search engine friendly healthcare and medical content using appropriate search terms, keywords and our dedicated team constantly monitors your website to make sure the pages are up-to-date with fresh content, thus improving ranking of your website.
Search Engine Marketing (SEM)
Organic Search Engine Optimization with usage of quality content blended with Search Engine Marketing (Google AdWords) can bring remarkable higher results to your website rankings. Google AdWords is Google's Search Engine Marketing solution to assist in marketing your healthcare and medical website on Google Search. When people search for phrases related to your offerings (clinic and specialty) on Google.com, a Text ad appears and it is a “sponsored link”. These “sponsored link” are known as “pay per click” system, which means you only pay the amount you have bid for, if someone clicks on your ad as a result of a web search. Our analysts will be submitting a monthly "Google pay per click" report featuring closer analysis and measurement of how your marketing spent is working for you.
Social Media Marketing (SMM)
Social Media Marketing refers to sharing of information and engaging customers directly with organizations and others on a web-based platform such as Facebook, Twitter, You Tube, Instagram, LinkedIn, Pinterest and others. Having your active presence on these social media platforms keeps your customers and community engaged with latest information about your healthcare and medical promotions or events, patient education materials and other updates which will help building strong brand identity. Our experts draft and design social media plan by developing healthcare or medical content strategy and implementing it on various social media platform to engage and educate your current and potential patients.