Patients and Caregivers are connected in social media to understand diagnosis and treatments, they are researching about medicines and therapies for themselves and their family. Social media is helping patients and their caregivers to address concerns: they are understanding drugs effects, how to deal with stress of chronic conditions and finding specialist for second opinions.
Digital media is helping to improve wellness: people are learning about their diet, supplements and workouts. People are joining support groups and exchanging information and focusing on preventative health activities. Importantly, digital transformation is making health easier to manage by identifying product and services online, getting treatments alerts, drug reminders and seeking support.
IMC offers digital transformation services for Pharma and Biotech companies to educate, market, connect with patient/ customers, physician, healthcare professionals, conduct clinical trials and social listening for their R&D using online and social media platforms.