InfocusRx™ word is a fusion of the first four alphabets of the word Information, the first three alphabets of the word Customize and Rx.  

In today's information age, for successful implementation of marketing and communication strategy, one requires the ability to connect the key message with the end users’ perception. This requires the right business insight to offer customized solution after thorough understanding of the client’s objective and user’s expectation. 

The usage of Rx represents the word prescription. This means a course of management action given for a particular area after specific assessments and evaluations. Similarly, we offer customized business solution to our clients after a thorough understanding of their business objective.