According to William Applegate, “The doctor of the future will give no medicine, but will interest his patients in the care of the human body, in diet, and in the cause and prevention of disease.

Concerning WHO (world health organization) statistics, more than 1.9 billion adults were obese in 2014. And, if this continues, people will fall prey to life-threatening diseases.

Let’s imagine a scenario to explain the Health 3.0 approach, a Smartphone health app Synched Into a cloud-based EHR portal guides the patient in weight management, diet and exercises and the patients are rewarded if the improvement is seen.

The same type of approach is implemented in real life by Medstar for diabetic patients, where a glucose meter is synched in with the Smartphone app was developed. A drastic improvement was observed amongst the 88% users.

Healthcare 3.0 is an approach that involves both patient and the healthcare provider in decision-making model that further involves the use of technology for better healthcare.


What is Health 3.0?

Health 3.0 goes with the concept of web 3.0 where the information obtained from the web is more personalized. Health 3.0 is a patient-centered approach which focuses on the “consumer-patient archetype” that involves both patient and the physician in decision-making model which further involves the use of technology and alternative therapies for a better healthcare.

Comparison of Health 1.0, 2.0, 3.0:


How does Health 3.0 works?


The virtual reasoning tools associate the potential to “think like humans” with connecting the patients and doctors through the knowledge-aided social media that lead to the evolution of next direction in Internet health or Health 3.0.

The principles of Health 3.0 are:

  • Influencing the transactional systems to produce a data source for detailed and relevant analysis
  • Targeting on the user personal history and its thrust on workflow and outcomes.

The use of the transactional data sources allows better understanding and governs the processes and workflow leading to a “cyclic” approach of improvement in the activities and outcome. The social networking technology is the only technology that targets on the personal history and transforms the use of HIT to deliver quality care.

The connection of the devices to the social network acquiesce participation in the conversation and promote patient care. The example that relates to the concept is the connection of the intravenous pump to the social network produces a sign when the infusion has completed, and the new infusion can be started.

How technology works for Health 3.0?

Next-generation technology will make a big difference to the treatment of chronic conditions, enabling services to be better targeted – and empowering patients, says Roberta Carter, Partner, KPMG in the UK, and Health IT Commentator.

The advanced new tools assist the patients and the caregivers to acknowledge about the patient’s condition in depth and help to prevent the progress of the underlying conditions, reduce long stay in hospitals and to improve the quality of life.

 Some of the modern technologies that can make India Health 3.0 ready:

The present healthcare Industry in India is $99 billion and with a growing rate of compound annual growth rate (CAGR) of 12% is projected to reach a record breaking amount of $139 billion by the year 2017. Acquisition of new technologies can make healthcare future ready. By adopting technologies along with alternative therapies India can become one of the leading countries in disease prevention and cure.

InfocusRx_Health3.0_technologies1. Gamification

Gamification teams up patient self-care responsibility with fun. In next five years, gamification will play a crucial role in transforming internal processes, improving clinical conditions and patient behavior. Gamification helps in the improvement of medical conditions in the world with the advancement in practitioner skills and patient care.

According to Accenture, “The seven key elements of gamification are status, milestones, competition, rankings, social connectedness, immersion reality, and personalization”. The responsibility of the patient increases when they engage themselves rather than behaving like a “victim”.

Some of the games that are used for the improvement of the health conditions are:



The co-founder and CMO of Reflexion Health is Ravi komatireddy. Reflexion health helps with physical therapy to the patients. Reflexion health was developed to provide physical therapy. The patients can do the physical exercise in their home by simply watching the animated instructor model on TV or a computer screen. Motion-guided technology is used which compares the patient’s performance with the instructor model. This technology points out the adjustments that should be done by the patients. The patient’s performance can be assessed by the physician by the progress in the patient.


Ayogo is a company that created an app called Empower. This app tries to help the patients to adapt new behavioral habits particular to their condition. The patients were asked to login to the game every day and were assigned to new activities, games, and surveys. This game causes a change in the lifestyle of the patients which helps to increase the progress in the healthcare. This project is in partnership with:

  • Joslin Diabetes Center(Harvard Medical School)
  • Sanofi Aventis(USC’s body imaging center at the Keck school of medicine)
  • Diabetes Hands Foundation.


Mango health is a company which created an app that helps the patients in taking the medications at a right time. With the busy schedule, patients may not remember to take their medication at the time. This app provides reward points or donations to the charity if the patients achieve the target of getting maximum reward points.


Respond well is a technology that helps the patients who are on rehabilitation with physical exercise. Respond well uses a motion sensor technology and Microsoft’s Kinect which monitors the patient’s motion and counts repetitions. The patients can choose the animated trainers, music and 3D environment. The data is stored in the cloud system and the physician can watch the progress of the patient.


Synandus offers “stimulation learning technology” for the patients as well as students. One of the current applications is for the patients suffering from COPD (Chronic obstructive pulmonary disease). The individuals can see the physiological changes in the body due to the unhealthy lifestyle.

Market Statistics

The global market for healthcare gamification is increasing day-by-day and as many startups are coming up with unique ideas. However the healthcare gamification markets in the developing countries are at the infancy stage.

Gamification_Market_Forcast                                          Source: M2 Research, MarketsAndMarkets, BII Estimates

2. Digital healing

The technology associated with Health 3.0 is more than just gaining information. The patients are trying to gain both rational and emotional needs through the internet. The information regarding the health conditions which involves seeking of information and assurance, support from the people with similar conditions and validation is called as digital healing. The use of medications, devices, and health services are validated in the technology of digital healing.

The resources such as Healthrankers, Organized Wisdom, peoplesMD, American Well and patientslikeme use of technology of digital healing. Digital healing helps the people especially geriatrics to cope with the condition and talking to the people with the similar health condition provides courage.

According to Pew Internet and American life project, 75% of geriatrics use the internet and social media to find the health information.

3. Big Data Analytics

Big data analytics has the potential uses such as improving the quality of healthcare, cost-effectiveness and protecting lives. Healthcare has supported data analytics to improve the quality of care apart from financial returns. Data is the raw information that may be replicated or dribbled to form the roots of the information. The information collected from the big data is unique.

The use of analytics has been increased by the Healthcare organizations. The clinical and the operational improvements can be directed by the new methods of analytics.
At one with professor Raghupathi’s statement “Real time big data analytics is a key requirement in healthcare. The lag between data collection and processing has to be addressed.”

Advanced analytics can be applied to provide a better patient care. For example: By applying advanced analytics the factors and patterns behind any disease condition can be analyzed.


If we consider big data analytics in India, the healthcare system is slowly implementing it in the various aspect of healthcare. According to EquNev capital analysis the healthcare Big Data market in India is gaining pace. Indian Big data market heat map.

Health3.0_Bigdata_EquiNev                                                                                     Source: EquNev Capital Analysis

4. Mobile health

About 80% of the world’s population is using a technology BFF (Best friend forever) i.e. Smartphone. The Smartphone’s can help health sector in many ways. The applications of Smartphone’s are infinite ranging from tracking body vitals to virtual counseling.


The advancing technology in the digital health reduces the need of going to the hospitals for trivial health issues. The healthcare system which is flourished by the use of smart phones remodels the healthcare in the following ways.

  • High accessibility
  • High patient engagement
  • High safety standards
  • High-quality real-time service

High accessibility – With the help of Smartphone’s interacting with the doctors becomes easier and faster.  Accessibility to care is the major criteria if the person requires an emergency medical treatment.

High patient engagement – With the advancing digital age, one can keep track of the medicines, doctor appointments, and the doctor along with the patient can take health related decisions.

High safety standards – The documents, prescriptions and daily diet charts can be hectic to be handled. With the help of an app, all the information can be stored safely which is accessible by the physician in case of any emergency.

High quality real time service – The digital healthcare system becomes a life-saving option during emergency conditions.

The Smartphone can improve the healthcare of the future, and minor ailments may completely vanish with the advanced technology.

Mobile Health Apps active in India

Mobilehealth_Apps_India                                                                               Source:

5. Virtual communication

“Let’s imagine a scenario, Arjun a resident of Gurgaon works at a pharmaceutical company. He has a history of seizures, so he became a member of the Mobile Virtual Community called “Seizure Management Community”. By signing up he can easily avail facilities like tele-consultation and e-visits 2from his personal physician and if wanted, he can have a second opinion from other experts. He can have a real time discussion with the people having similar conditions and his physician can directly monitor his condition.”

Health virtual communities are the organization of people who deliver healthcare services through communication and information technologies. The doctors, educators and patients are the participants and co-ordinators in virtual communities.

Depending on the objectives, the health virtual community can be divided into three types:

  • Patient-focused
  • Public-focused
  • Professional-focused

Virtual communities work in teams where the knowledge is interchanged between the professionals. The exchange in the knowledge between the peers and professionals can be called as “Medical tele-consultations” which helps in better understanding of the treatment and diagnosis.

Patient focused virtual communities involve patients and the care givers. The communication in patient centric approach will be between Patient-professional and Patient-patient.

The advantages of the patient-focused virtual communities are:

  • Provides care and support
  • Help in diagnosis of chronic disease
  • Sharing personal information
  • Exchange of messages and resources

Public focused virtual communities are advantageous in terms of:

  • Providing health information to public
  • Admittance to health information
  • Conducting conferences
  • Providing educational services

Professional focused virtual communities are helpful to exchange knowledge and educate the public about the healthcare aspects.

6. S Health 3.0

S Health 3.0 is an app which contains heart rate sensor, the heart rate can be monitored during the physical activity, and the results regarding the amount of calories burnt will be displayed. S health 3.0 also presents the ability to record the weight and the calories consumed. The “coaching feature” present guides the person regarding, workouts and the also sets the goals for a healthy lifestyle.
The blood pressure of the heart can be tracked by flashing an LED light into the blood vessel. The speed of the blood flow is recorded by the amount of the light that is reflected. The calculation of the heart rate is then reflected on to the screen.

shealth_Health3.0_infocusRx                                                                        Source:


Health 3.0 is an emerging health care approach involving advanced technology to improve the healthcare from the patient’s perspective. With the help of innovative technology, healthcare is moving one step ahead making the healthcare more of patient-centric. The assemblage of technology with alternative healthcare therapies will not only lead to the betterment of healthcare quality but will encourage the patients to be accountable for their healthy life.






Are We Health 3.0 Ready?
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